Business Owner. Professor. Facilitator. Marketer.
Karen Baker brings 25-years as an award-winning business owner and executive specializing in Design Research, Strategic Planning, and Marketing. Karen works directly with C-Suite entrepreneurs and executives and their key stakeholders on internal strategy design, marketing, branding, and national advertising campaigns. Besides, she has been a Professor for 15 years teaching both undergraduate and graduate-level certification students at George Washington University and American Public University; and a specializes in Creativity Coaching for creative entrepreneurs and business owners.
Recently, Baker was part of the PCMA’s 2018-2020 Best in Class program for her digital media strategies workshop; and she speaks and lectures for conferences and university programs. Karen is a 4x grantee of the DC Commission on the Arts and Humanities Artist Fellowship. In 2018, Karen was the recipient of the first DCCAH Curatorial Practice Grant, which lead to the critically acclaimed, socially engaged art exhibition, Anacostia Unmapped 2.0. Baker is currently serving as the Co-Executive Director for Think Local First DC.
Ms. Baker received her Bachelor of Arts in Political Science from Howard University, Master in Administration in Event Management from The George Washington University, School of Business, Master in Arts in Design Thinking from the Savannah College of Art and Design, School of Design and is currently part of the inaugural cohort for a MFA in Social Practice with a focus in Public Policy.
- 4x Recipient of the DC Commission on the Arts and Humanities Fellowship Program, 2018 and 2019 Design Art. Focus: Fiber and 2013 and 2014 Visual Art: Fiber
- 2018 DCCAH Curatorial Practice Grant
- 15 years of teaching in the areas of market research, strategic marketing, and experiential marketing in higher education learning.
- Designed strategic marketing plans that garnered a 22% return on equity, marketing, and investment.
- Design effective Citizen-centered campaigns for non-profits, federal and state government agencies to make information accessible to everyone.
- The MBDA YouTube campaign viewer rate surpassed the benchmark of 29.6% for the government and advocacy industries.
- Produced the first Livestream concert series for National Park Service National Capital East Region, garnering 42.6k viewers.
Karen is a dynamic and inspiring business leader with keen marketing and event insight. She pushes the marketing envelope to create masterful marketing campaigns. You can count on Karen and her team to provide direction and expertise in order to make her clients’ event a success. Gabie Williams, Sr. Account Manager, DATAWERX
2021 Speaking Events and Workshops
PCMA Convening Leaders North America Host, Digital Experience Institute | January 13-15, 2021
Past Speaking Events and Facilitation Workshops:
- EPIC2013 London
- DTLR Radio | Spet 2015
- Covenant Church 39th Anniversary | July 2017
- 202 Creates Initiative Video | Sept. 2017
- ComNet DC | Dec. 2017
- American Advertising Federation DC | Feb. 2018
- The Professional Convention Management Association (PCMA) Webinars 2018 and 2019
- Yo-Yo Ma Bach Project Day of Action | Nov. 2018
- Treston College, Philippines | July 2019
- Maryland Institute College of Arts MFA Curatorial Practice | Sept. 2019
- DC Music Summit | Feb. 1, 2020
- PCMA Destination Showcase | Feb. 5, 2020
- The CEO Convo Podcast | Feb 26, 2020
- Creativity and Business: Why It Matters | March 18, 2020
- NEA Summer Justice Series: Art, Culture and a New Tomorrow | July 13, 2020
- Holding Space: Bridging Fiber Art and Racial Identity | October 9, 2020
Memberships: The Professional Association for Design [AIGA], AIR, Innovation Women, Journalism & Women Symposium, Society of Ethnomusicology, National Association of Self Employed, and African American Intellectual History Society Inc., National Museum of Women In The Arts, and Creativity Coaching Association