Engagement means...This meaning has become a mission of every corporation, nonprofit, association, and individual. But what work does it take to engage and navigate through a space that the identity of an audience/consumer profile could be true or false? How are you ensuring you engage with your audience?
Last week, I hosted the Live Q&A with Tara Higgins, Senior Vice President, Commercial & President, Hargrove for PCMA Convening Leaders '21. If you missed her presentation, loaded with information, she offered a Hybrid Event Toolkit for everyone who tuned in. If you are marketing events in 2021, this resource may become a good companion.
Are you attending? Even though it is virtual, there is really an awesome lineup of speakers and sessions for this year. PCMA continues to be a great resource. The Digital Experience Institute had tripled in learners in 2020; so I am honored to host the Live Q&A and interviews, January 13-15. Here is the schedule… Continue reading Digital Experience Makers Begin!