At 7Concepts, “We Just Love What We Do”. 7Concepts provides design research, strategic design, experience design, and project management. We use the design thinking methodology and techniques in all the business services we offer. With designers, marketers, and curators under the 7concepts team, we develop a 360 experience for our clients. In addition, we design our own products and services.
Live Webinar designed for Industrial Bank
Creativity Coaching for Business Owners [New]
Who is a Creativity Coaching Client?: You are a client that is the design leader and creative business and entrepreneur who has intertwined your artistic and/or creative discipline into your business. You have a hobby and passion for the arts and creative life and/or pursued or want to pursue it as a career at some point.
Over the last 6 years, Karen has privately coached small business owners who are 5-10 or more years in business by supporting them in growing or scaling their businesses. With the presenting credentials of Certified Creativity Coach, Karen lectures on four areas: “creativity as a concept”, “meaning work”, “art as a calling”, and “creating after 40” for academic environments and conferences with this niche group in leadership, innovation, career transition, and creativity. Interested, set up a time now for a complimentary 15-minute consultation!
Karen Baker brings a unique blend of expertise that has put me on the path to building a more successful, profitable business.
Her 24 years of entrepreneurship and her deep theoretical understanding of design thinking, makes her the perfect business advisor. Karen’s ability to toggle between strategy and creativity, analysis and execution, helped me create a plan going forward that shifts me from freelancer to true entrepreneur. She has an ability to ask the right questions that drive towards desired actions (and more importantly outcomes). She left me with a framework for not only thinking about the current state of my business but also how to regularly diagnose it going forward.
As a result of Karen’s consultation, I am designing my own leadership model. After 15 years of designing and teaching for others, I am designing and teaching my own materials! Tiffany Quivers
Research & Insight
We employ a range of in-house qualitative and quantitative research methodologies to gather insight to meet our clients’ target market and segmentation through research objectives. Using the tools below, we will use tactics of face-to-face, online (email and social media) and phone to meet with the community your currently or are seeking to get further insights on.
- Design Research
- Audience Insight and Research
- User Profile Interviews
Strategy & Business Design
We believe, in the order to shift an organization’s decision-making and its’ culture, the design of the business and its’ strategy must be developed collaboratively. Coupled with traditional business and the methods of design thinking, we can be effective in change management, internal communication structure, designing a strong strategic plan and approaches to be integrated into the company and be supported by its’ leadership.
- Product and Brand Development
- Content Development and Curation
- Strategic Marketing
- Brand Marketing – Experience working with a variety of companies, showcasing a strong corporate branding aesthetic.
- Concepting and implementing a marketing strategy that includes web design, branding, marketing materials, social media content etc.
- Build brand awareness and maintain the company’s online presence including digital marketing, social media, and dark social channels
Everything we do, we approach it, design it, plan it and execute it with the experience of the user in our minds. Experience Design can take an ordinary product or service in the minds of a consumer, to one they will never forget. Continuing with using the process of design thinking, we will offer innovation and strategy that offer the user an experience that is more than quality but loyalty.
- Experiential Marketing
- Special Events & Exhibition
- Communication Design
90% of the projects we design, strategize, and plan, we manage. Not only making sure that product or service delivers, but that we are able to be part of exceeding the goal(s) and objectives that we are part of.