I had the wonderful opportunity to facilitate a two-day webinar for the PCMA. With more than 7,000 members and an audience of more than 50,000 individuals, PCMA is the world’s largest network of Business Events Strategists. Headquartered in Chicago, IL USA. The webinar had 785 registered attendees who were conference, meeting and special event planners on March… Continue reading Digital Marketing Strategies: Event Planners
I heard Daniel Pink on Face The Nation about two weeks and found his insights really drawing me in. His new book, When, talks about the science of timing. I think it's a book worth putting on your list and mine for Q1 of 2018.
Last year I embarked on using this for guidance about what my 2017 year would look like in business. This process took me about 2.5 weeks to complete. Was it helpful? Yes! I was able to be clear and complete my short-term goals. Review my feasibility assessment based on what was going on in the… Continue reading 2018 eMyth Annual Plan
Good suggestions, if you are like me. This is the one that struck me the most helpful and useful. TURN OFF THE OUTSIDE WORLD TO PROTECT YOUR ENERGY You might be able to fend off notifications, email, and texts in the morning when you’re sharp, but as soon as your energy dips it’s easy to… Continue reading Hate Mornings? Design A Productive Afternoon Routine Instead
Experiential Marketing as the Next Big Thing
As a serious movie goer, this is something I am buying into - Movie Pass. As you look at the data below from MPAA, you can see the shift from previous years in the diversity of cultures that attended the movies due to them seeing themselves on screen. This created a 2% increase as well… Continue reading Experience Design with MoviePass
"We want to be friends of media," says Nick Bell at the Edinburgh Television Festival as he outlines the company's mobile-first TV strategy. http://www.hollywoodreporter.com/news/snapchat-content-chief-expects-first-scripted-fare-year-says-mobile-is-not-a-tv-killer-1031153
"The Genius is Common Movement is about tearing down the Berlin Wall of the word genius." Be inspired - Be engaged - Be empowered..." This movement has inspired us so that we have become a partner of this movement, after getting a chance to interview the Founder, Bruce George in June 2017.